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  • 27 et 28 Septembre 2023 – Online training on “SEO, Content Creation and Content Marketing

27 et 28 Septembre 2023 – Online training on “SEO, Content Creation and Content Marketing

Online training on “SEO, Content Creation and Content Marketing”

09:00 AM to 11:00 AM
he Official Spanish Chamber of Commerce in Belgium and Luxembourg has the pleasure to invite you to an online training on “SEO, Content Creation and Marketing”, designed for profiles looking to level up their knowledge, regardless of the industry or company size.
Content Marketing and Content Creation are strategic initiatives used by many companies, who dedicate resources to the creation and sharing of valuable content designed to attract, retain and delight their target audience. Once we gain their trust and build a relationship, it is much easier for our followers to become clients, and eventually ambassadors of our brand.
During the workshop, we will explore what Content Marketing is, share best practices, discover how to create attractive material for our public, explore how to craft optimized content for Search Engine Optimization, evaluate the most widely used formats and channels, what you need to boost a content pipeline, and how to measure results. Practical sessions are also included.
Duration: 4 hours spread over two mornings.

Mentor: Philippe Schifflers, a Digital Marketing Consultant and Online Instructor with more than 10 years of experience in the field, covering areas such as SEO, Content Marketing, Social Media, Inbound Marketing, Website Management, Lead Generation and Project Management.


  1. Introduction to Content Marketing
  2. Creation of blogs optimized for SEO
  3. Creation of Newsletters
  4. Creation of Landing Pages
  5. Content creation for Social Networks
  6. How to measure results
  7. Questions and answers session